NEWS10 September 2009

TNS Infratest and TrustYou track online hotel reviews

Data analytics Europe Trends

GERMANY— TNS Infratest and search engine TrustYou have launched a tool for tracking online customer opinion for the travel industry.

The new offering builds on TrustYou’s existing Analytics tool, bringing together comments, ratings and reviews of hotels written by guests online. TNS Infratest then takes this data and analyses it in conjunction with its own market research in order to advise businesses on quality assurance and brand strategy.

Benjamin Jost, managing director of TrustYou, said the partnership would give clients in the travel industry a way to turn social media to their advantage.