TNS hires Synovate’s Sarrazit in brand and comms role

Sarrazit will report to Rosie Hawkins, global head of brand and communications.

He joined Synovate in 2005 and served most recently as senior vice president of brand and communications in the US, as well as spending several years at the company’s consumer psychology specialist Censydiam. He previously worked with Archetype Discoveries in the US and at Procter & Gamble in Belgium.

“I am really excited to be joining TNS,” Sarrazit said. “The world of market research is changing fast, and I have been really impressed with the way TNS understands this.”

Sarrazit’s new role is global, but he will be based in Miami and will focus particularly on clients in the US and Latin America.