Tinyclues' campaign intelligence solution uses AI technology to gather business and customer insights contained in first-party data, which the company says allows it to predict how future buyers will behave.

With offices in France, the UK and US, the company says the investment will be used for continued growth in North America and Europe, and to develop further "AI-first" products.

Alastair Mitchell, partner and investment advisor to EQT Ventures, said: "Tinyclues’ platform automates the targeting of customers and the orchestration of campaigns. This is game-changing not just for marketing campaigns, but promises to revolutionise the wider value chain, including retail category management, merchandising and customer communication."

David Bessis, founder and chief executive of Tinyclues, said: "AI creates a new experience for marketers: by assisting them with quantitative aspects, it enables marketers to focus on content and strategy. This sets new standards for what marketers can expect from software."