The company has refocused its growth efforts on four sectors: consumer goods, health, technology and content, and travel and leisure. It is also aiming to expand its offer in Europe, South America and Asia.

The news follows the appointment of Ed Hebblethwaite as board director for the UK office in early 2018.

The agency recently moved offices from Beaconsfield to central London, while its New York office relocated to Manhattan. It also has an office in Los Angeles.

Founded in 1986, The Value Engineers provides marketing consultancy based on consumer research and insights, with clients including British Airways, PlayStation and Unilever. 

Paul Gaskell, UK managing director, said: “Brands can and should drive change. To do that they must evolve, and we believe in practising what we preach. We wanted a new identity that was simpler, fresher and helped us convey a ‘positive change’ message.”