NEWS15 August 2018
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS15 August 2018
Europe FMCG Healthcare Leisure & Arts Media News North America Technology Travel UK
UK – Cello Health-owned strategic brand consultancy The Value Engineers has rebranded.
The company has refocused its growth efforts on four sectors: consumer goods, health, technology and content, and travel and leisure. It is also aiming to expand its offer in Europe, South America and Asia.
The news follows the appointment of Ed Hebblethwaite as board director for the UK office in early 2018.
The agency recently moved offices from Beaconsfield to central London, while its New York office relocated to Manhattan. It also has an office in Los Angeles.
Founded in 1986, The Value Engineers provides marketing consultancy based on consumer research and insights, with clients including British Airways, PlayStation and Unilever.
Paul Gaskell, UK managing director, said: “Brands can and should drive change. To do that they must evolve, and we believe in practising what we preach. We wanted a new identity that was simpler, fresher and helped us convey a ‘positive change’ message.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Related Articles
The world's leading job site for research and insight
Resources Group
Associate Director (Mixed methods / Qual focused) – Strategic Insights Agency
£50,000–£65,000 + Excellent Benefits
Resources Group
Quant / Qual Associate Director – Global Communications Agency
up to £50,000+ Bens
Spalding Goobey Associates
Arabic Speaking Senior Research Analyst – (Security and Defence – Africa)
c. £38,000 p.a. (depending on experience)
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments