The diversity unit will provide strategic research and consultancy focused on ethnically diverse members of the “Millennial generation” of consumers.

Ian Pierpoint, president of The Sound, said: “Because cultures and their development are dynamic, understanding cultural diversity goes beyond studying particular groups in isolation. Cultural exchange, particularly among the young, goes in both directions, so an understanding of Hispanic culture, or of African-American culture or of Asian or LGBT culture is now essential in understanding American culture.”

Anderson (pictured) joins the agency after working in education throughout her career. Her most recent position was policy analyst at the City University of New York, where she worked on college readiness and success initiatives.