Lockwood (pictured) was most recently chief marketing officer at customer experience software business RT, and prior to that was executive director of Butterfly London and head of Europe at Ipsos Strategy3.

Based in The Sound’s London office, she will be responsible for expanding the company’s exploration, innovation and brand strategy offer into new markets in Europe, the Middle East and Africa.

Simon Dannatt, chief executive at The Sound, said: “We are delighted to have Elizabeth join us to lead our business out of the UK. Her business and brand strategy expertise coupled with her passion for understanding people makes her a perfect fit for our clients who want insight that impacts their bottom line.”

The Sound has offices in Vancouver, New York City, Chicago, London and Mumbai.