The Sound launches dedicated content division

CANADA — Exploration, brand strategy and innovation agency The Sound has expanded its content offering with the launch of its new division, The Sound Media.

The new division is led by founder and chief ideas officer Ian Pierpoint and VP/ head of film Dave Rees (pictured). 

It will produce documentaries, as well as other forms of short and longform content, across four channels: Stamp (focused on brands and their role in shaping culture), GenEdge (youth and the global teenage experience), Blender (issues and stories related to contemporary gender) and FringeStream (highlighting people and organisations living on the fringes of society and their influence on mass culture).

"At The Sound, we spend every day speaking to people around the world; making sense of why things are happening and why people feel they way they do,” said Pierpoint. “The stories we experience are fascinating, insightful and entertaining and we want to bring them to life for our clients in addition to sharing beyond the world of marketing and advertising.

"We know there’s nothing more interesting than understanding the whys behind the world and we're excited to be releasing content that delivers that insight in a real and authentic style.” 

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts