NEWS9 March 2016

The Sound hires Palmer to lead strategy

News North America People

CANADA – Exploration, brand strategy and product innovation agency The Sound has appointed Matt Palmer to be its vice-president of strategy.

Matt palmer_crop

Palmer (pictured) has almost 20 years’ experience in agency planning and strategy, having worked at FCB, JWT and DDB among others.

The Sound founder Ian Pierpoint, said: “Matt shares our belief that the most impactful and innovative insights of any topic lie at its fringes. His ability to focus on that bleeding edge fits perfectly with our obsession over solving brands’ problems through an intimate understanding of people and culture.”