The Nursery bought Arkenford for an undisclosed sum in July 2018. Arkenford will now operate under The Nursery brand.

The combined company has also moved to refurbished offices in Central London, expanded its team and added new products.

Arkenford, formerly based in Guildford, Surrey, was founded in 2002 and has around 12 staff.

Ben Moxon, formerly director of Arkenford, joins the The Nursery’s research leads team and Deborah Parrott, operations director at Arkenford, has been appointed group operations director.

Peter Dann, chief executive of The Nursery, said: “The team at Arkenford share our passion for constructive research and add expertise in customer experience, market sizing and data analytics. Working together we can share our skills and integrate our methods to help our clients make even better decisions. We are very excited about this next stage of growth.”