Geatches (pictured) will be responsible for leading the company’s existing healthcare offer, working with healthcare clients on strategic brand planning and execution.  

Geatches has worked in insights roles in the healthcare industry for around 20 years. She was previously managing director, integrated intelligence Emea at Real Chemistry, and prior to that worked at Cello Health Insight as client services director.

She brings experience across therapy areas including oncology, immunology, respiratory and consumer healthcare.

David Alterman, chief operating officer at The Nursery, said: “Elena has a fantastic track record in the industry and we can’t think of anyone better to help us develop our health research business.”