The Insights People expands into Europe

The agency has launched Kids Insights across Europe, surveying more than 200 children every week in Germany, France, Italy and Spain. In total, 40,000 children will be surveyed in continental Europe each year.

To support this growth, the company has made three new hires; Tim Burge will join as research & trends director heading the growing research team in London; Penny Wolfe will join to co-ordinate operations at the firm’s global headquarters in Manchester; and Martin Felando joins Kids Insights US as an account director based in New York.

In the UK, new clients include Liverpool FC, Warner Bros and Immediate Media. The firm’s US arm Kids Insights USA has signed Crayola and Kraft Foods.

Nick Richardson, CEO of The Insights People, said: “It is testament to the strength of our proposition that we continue to enjoy significant growth as more and more leading brands look to us to provide them with their market insights, not just in the UK but now on a global basis.”