NEWS2 August 2021

The Insights Family expands

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UK – Children and parents market intelligence firm The Insights Family has expanded to Poland, opened two new offices and appointed three new staff members.

Team picture in Manchester

The Insights Family has moved to larger offices on King Street in central Manchester, where the firm is headquartered, as well as a satellite office in Mayfair, London.

The company has also launched its Kids Insight and Parents Insights survey tools in Poland, and will survey 410 Polish children and young people and 200 parents every week.

Poland is The Insights Family’s 18th operational market, following Japan, South Korea, the Philippines and Indonesia earlier this year.

The company has made three appointments, including Jennifer Knott as senior research manager, following six years working in a variety of research and digital media analyst roles at Manchester City Football Club.

Tushar Palawat and Emer Sheffield have also joined The Insights Family’s development and data science team as junior data scientist and as user experience designer respectively.

Earlier thsi year, The Insights Family rebranded, having previously been known as The Insights People.

Nick Richardson, chief executive and founder of The Insights Family, said: “Our new offices will enable us to provide an environment in which our team will further prosper, and coincides with the launch of a number of new initiatives as we look to be global leaders in every sense of the word.”