NEWS18 January 2022

The Forge hires new director

UK – London-based strategy consultancy The Forge has appointed Daniel Quinn as director to support its customer strategy and innovation practices, as well as expand its geographic footprint into mainland Europe.

Head shot of Daniel Quinn at The Forge

Quinn (pictured) joins the company from Accenture’s Innovation Network, based in Amsterdam, where he resides. Prior to this he co-founded and scaled Happen in Europe – an innovation agency said to be known for “generating speed-to-market and impressive ROI for its clients”. The firm was acquired by Accenture in 2019.

He will be responsible for supporting clients with large-scale innovation and customer strategy programmes, including organisational culture and capability development, as well as developing key relationships in Europe.

Commenting on the appointment, The Forge founder Steven Melford said: “We’re absolutely thrilled to welcome Daniel to our innovation team. He brings a long-standing proven track record of delivering real commercial results.

“I’m looking forward to the value he’ll create for clients in sectors experiencing ongoing transformational change.”