Makhani (pictured) joins from YouGov, where he held the position of research solutions partner, and was previously insight director at loyalty agency Motif.

In his new role, Makhani will focus on developing new relationships and supporting existing clients make insight-led decisions underpinned by consumer psychology.

Lisa Edgar, founder at The Big Window, said: “As the financial services industry looks to improve products, services, and communications to deliver better consumer outcomes, demanded by the Financial Conduct Authority’s Consumer Duty, we are delighted to have Santosh join the team at Big Window.

“He brings with him a breadth of knowledge and experience of the financial services sector to further strengthen our offering.”