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NEWS18 July 2012

The Big Picture hires Anderson as first research director

People UK

UK — The Big Picture has appointed Teresa Anderson as its first research director. She joins from Link Consumer Strategies, where she was a director for over a decade.

Anderson will help the qualitative market research agency, which specialises in global design research, with a range of clients utilising her experience in brand development, advertising and planning.

The Big Picture managing director John Cassidy said: “This new role will be key to a new era of expanding our unrivalled depth of expertise in pack design research to the whole marketing mix.”