NEWS8 October 2012

The Behavioural Architects head down under

Asia Pacific People

AUSTRALIA— Research agency and consultancy The Behavioural Architects (TBA) has opened an office in Sydney, to work alongside its existing locations in Shanghai, London and Oxford.

The firm has appointed Mike Daniels (pictured) as founding partner of TBA Australia, having previously run the planning departments at ad agencies DDB and Clemenger. He was also managing director of Ogilvy’s Sydney office.

Crawford Hollingworth, The Behavioural Architects’ founding partner, said: “Mike’s background in psychology and research along with his pioneering spirit make him a perfect match for TBA’s culture and global expansion plans.”

The firm specialises in using behavioural economics to help clients understand and influence consumer behaviour.