The Archive of Market and Social Research appoints two trustees

Langhamer (pictured, left) is director of the Institute of Historical Research and professor of modern history at the University of London, and a trustee of the Mass Observation Archive. She is a social and cultural historian of modern Britain with research interests in feeling, experience and everyday life. 

McDonald (pictured, right) spent 40 years working in the research industry, starting initially with Reckitt & Sons. He later worked at BMRB and then as chairman of Communication Research. He is also a fellow of the Market Research Society.

Patrick Barwise, chair at AMSR, said: “We are excited to welcome two such distinguished and experienced trustees, and I look forward to working with them to steer the charity as we broaden our user base and continue to collect materials that preserve the heritage of our industry.”

Langhamer said: “The archive is an absolute treasure trove for researchers interested in the practices of everyday life and I am particularly keen to promote its use among historians of modern Britain.”

Colin McDonald said: “Like others, I deeply believe in the importance of preserving this unique material from being lost and of making it freely available to all: academics, practitioners, new researchers, everyone.”