Mustoe (pictured) will oversee research operations, technical support and customer success, having joined the company from Automox, an IT cloud ops provider, where she served in a similar role. Previously, she was a principal consultant at consulting firm The Success League. She also served in customer success leadership roles for Cloud Elements and SendGrid, now Twilio. She currently serves on the advisory board for the customer experience programme at the University of Colorado Leeds School of Business, helping shape curriculum and mentorship in the customer experience space.

In his new role Taylor will lead Tetra’s data and development. He joined the company with extensive global, government and start-up experience, having worked for well-known brands such as Pandora Jewellery and Under Armour.

Wexler will be responsible for Tetra’s strategic product direction, including product design, development and management. He joined Tetra from Chopra Global, a healthcare company, where he served as chief product officer and launched the Chopra Meditation app. Previously, he was in product management roles for SoulCycle Inc, Splice.com and Yieldmo. Additionally, he served as an adjunct professor at New York University and a guest lecturer at Harvard University, where he taught product management.

“The impact of gaining reliable and trustworthy customer insights is rapidly evolving and increasing in importance for brands, especially those that have experienced a surge in customer demand due to the pandemic,” said Tetra Insights founder and chief executive Michael Bamberger.

“To meet this demand, we are privileged to have found Amy, Torin and Josh, as they have a unique combination of experience to fill these critical executive leadership roles and bring a wealth of knowledge to our organisation. We are well poised for our next stage of growth.”