Scott (pictured) joins the firm from online competitive intelligence technology provider Attaain – which was acquired by Telmar – where he served as president and chief executive officer.

Scott will be responsible for the development of the firm’s digital planning systems, including all forms of digital media such as social, search, content, mobile and video applications.

Telmar chairman and CEO Stanley Federman said: “Daryl Scott brings to Telmar the media, media research and digital thought leadership necessary to help our clients process, navigate and utilise all of the latest technological developments in media.”