NEWS11 June 2013

Telemundo to measure Hispanic media consumption

Data analytics New business North America

US — Spanish-language TV producer Telemundo Media has teamed up with Vision Critical and Symphony Advanced Media to measure Hispanic media consumption across all viewing devices.

Telemundo and Vision Critical will develop a custom 5,000-member viewer community while integrating SymphonyAM’s portable cross- media tracking technology to provide a single-source cross-media measurement of Hispanics’ television, online, mobile and social behaviours.

Two custom insight communities, Mi Telemundo and Tu Pulso Latino have been set up with Mi Telemundo targeted at Spanish dominant Hispanic viewers and Tu Pulso Latino targeting bilingual, millennial Hispanic viewers. Both will examine influences and desires via automatic content recognition data combined with survey-based responses, and consumption trends.

“As an authority on Hispanic trends and creators of original content, Telemundo is proud to continue its ongoing legacy of research leadership with Mi Telemundo and Tu Pulso Latino, which will offer deeper benefits and insights specifically created to give our marketing partners a competitive advantage and influence the direction of our original programming,” said Jacqueline Hernández, COO at Telemundo Media