NEWS9 July 2020

Tegna and Alphonso renew partnership

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US – Television data and measurement firm Alphonso has renewed and expanded its partnership with media company Tegna.

TV screens

The multi-year partnership will allow Tegna to provide clients with digital-like measurement and attribution for linear television and over-the-top (OTT) media advertising campaigns.

The Alphonso Local tool will provide real-time audience measurement and rapid attribution reporting for both television and streaming as part of the arrangement.

Tegna currently runs 62 television stations in 51 markets, and the partnership will cover its Premion OTT and connected television platforms.

Ashish Chordia, chief executive of Alphonso, said: “As different markets in various states now begin to re-open their local economies, local TV and OTT measurement becomes increasingly important.

“We’re excited to extend our partnership into the future, while we add even more markets and capabilities that enable their sellers to grow revenue.”

Tim Fagan, senior vice president and chief revenue officer at Tegna, said: “As audience behaviour continues to evolve, Alphonso’s technology provides critical measurement metrics to help us clearly demonstrate the efficacy of local TV and provide better solutions for our advertising partners.”

@RESEARCH LIVE

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