NEWS3 August 2021

TEG creates marketing and tech agency

Asia Pacific Data analytics Europe Leisure & Arts M&A Media News

AUSTRALIA – Live entertainment, ticketing and technology company TEG has merged its analytics, digital and insights departments into a single data-led marketing and technology agency.

Crowd music concert gig venue_crop

Ovation will combine TEG Analytics, TEG Digital and TEG Insights to provide customers with access to analytics, data science, research, personalisation and advanced digital marketing, and includes a data warehouse and marketing personalisation platform.

In addition, Ovation will have access to first-party data from 16 million members across Australia and New Zealand, as well as a consumer research panel of more than one million.

Ovation will focus on sports organisations, venues, promoters, content creators, media and technology industries, and will operate in both Asia-Pacific and Europe.

Geoff Jones, chief executive of TEG, said “the formation of Ovation underlines the strength of TEG’s integrated model” and it work in the live entertainment, ticketing and technology industries.