Tech industry publisher Ziff Davis acquires Focus Research

Focus, which was founded in 2005, will be renamed Ziff Davis B2B Focus and continue to operate from its headquarters in San Francisco. However, CEO Scott Albro and a “small group” of the research agency’s employees will not move to Ziff Davis and will instead concentrate on building Focus.com, a network of business and technology experts who provide research and advice to the sector.

Ziff Davis CEO Vivek Shah (pictured) said: “Through this acquisition, Ziff Davis will strengthen its core mission of informing and influencing in-market buyers of technology. We welcome the Focus Research team and look forward to working together to provide our marketing clients a full array of solutions from premium display to data-targeted advertising to lead-gen programmes across consumer and business audiences.”