The Yorkshire-headquartered qualitative and quantitative fieldwork company has changed its name as part of a wider rebrand, refreshed website and head office relocation, as the company looks to better reflect its services to the market.

Founded in 1989, Field Locker was taken under the ownership of current managing director Rob Hogan in 2016.

The company has also relocated from Halifax to a newly converted historic wheelhouse in Hebden Bridge, due to its expanding workforce of remote interviewers.

Hogan said: “When introducing ourselves to new clients we’ve been often thought of as a recruitment agency, so after many years we finally decided it was time to change that.

“Our vision was to simply reflect ‘our full locker’ of qual and quant methodologies as well as retaining the ‘team’ suggestion of a ‘locker room’. Keeping some connection to the team was incredibly important to us. We also wanted the brand to reflect our 35 years of experience.”