Tapestry relaunches brand-consumer relationship methodology
Originally designed by Coherency, ‘LoveQuotient’ assesses the strength of a brand’s relationship with consumers across three phases: chemistry and connection; togetherness and security; and compatibility and dependability.
The methodology was built by relationship scientists, drawing on insights from a dating app.
The updated approach includes more technology and AI, more cross-category comparability and greater accessibility across a range of client needs.
The integration of Coherency into Tapestry was announced last month (April 2026 ).
Jemma Ralton, commercial director at Tapestry, said: “When a brand earns a spot in a customer’s life, it stops being a commodity subject to price wars and becomes a permanent fixture.”
Ralton added that the updated proposition offers “the clarity and predictive power required to turn a transactional purchase into a lifelong partnership”.
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