NEWS20 September 2023

Tapestry names research and strategy director

News People UK

UK – Market research agency Tapestry, part of research and data analytics firm Screen Engine/ASI, has appointed Sam Elphinstone as research and strategy director based in London.

Sam Elphinstone

Elphinstone (pictured) has held prior roles including director at Crowd DNA’s Numbers division, group head at the Numbers Lab at Firefish and head of quant at The Source Insight at M&C Saatchi.

Tapestry is a market research agency headquartered in London and focused on media, entertainment, technology and advertising research.

Ian Wright, co-founder and joint managing director at Tapestry, said: “We’re really excited to be welcoming Sam to the senior leadership team at Tapestry.

“He has a fantastic track record in delivering exceptional work for clients and for driving innovation in agencies.”