TAM Ireland taps Colourtext for TV tweet analysis

Colourtext plans to collect “nearly every tweet” authored in the Republic of Ireland over a full calendar month – an estimated nine million of them.

“We expect to learn a lot about the impact TV makes on social conversations throughout the day, as well as the shows and genres that stimulate most second-screen activity,” said Colourtext founder Jason Brownlee.

Results will be published in June.