NEWS9 December 2014

Tablet ownership fastest growing of all connected devices

North America Technology

US — Tablet ownership among US consumers is growing faster than ownership of any other connected device, according to research from NPD Group.

The report, Connected Intelligence, Connected Home, revealed that as of the third quarter of 2014, there were 109 million tablets in use in the US (up 35 million from last year).

The research, conducted with 5,000 US consumers aged 18+, also showed that 55% of tablet users reported leveraging a video feature of their device, including video calling; taking, posting and uploading videos; and watching video from a streaming service or app from a TV channel or pay TV provider. Video feature usage was shown to be even higher among younger consumers ( 67% of 18-34 year olds reportedly use these video features compared to 53% of 35-54 year olds and 45% of those aged 55+)

“Now that the tablet market is unmistakably past the early adopter stage we are able to gain visibility into what the user base is still doing with their devices, and in this case it’s often video-focused activities,” said John Buffone, executive director at Connected Intelligence.