Murphy (pictured) will report to group CEO Lars Lehne. The new management board of Syzygy includes current UK managing directors Mark Ellis and Phil Stelter (who is also chief media officer).

She was previously head of media at Lloyds and before that was managing director at Mindshare from 2000 until 2012. Other client side roles include client strategy director at News UK.

Murphy said: “What really strikes me about Syzygy is how it creates rapid step change and uplift in a client’s business by aligning every digital touch point – creative, data and media combined – around the customer. It genuinely understands their behaviour better than most – and puts it to good use.”