NEWS1 October 2018

System1’s Hunt joins PRS In Vivo

Behavioural economics News North America People

US – Global shopper insights agency PRS In Vivo has appointed market research and behavioural science expert, Alex Hunt, as chief revenue officer.

Hunt left behavioural science agency, System1 Research (previously BrainJuicer) in July, where he had worked since 2009, most recently as global president. He has also worked at Kantar Millward Brown.

He will be based in the US although his role is global as he develops the agency’s growth initiatives and related marketing efforts.

Scott Young, PRS In Vivo’s CEO, said: “When we looked for a chief revenue officer, Alex ticked all the boxes for someone that is a creative insights professional, who understands the changing market dynamics, and can lead our teams to be most effective in meeting clients’ needs.”