NEWS9 April 2019

PRS In Vivo appoints US MD

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US – Global shopper and consumer insights consultancy PRS In Vivo has hired Kantar’s Ian Elmer as its US managing director.


Elmer has more than 20 years of experience and was previously global account director at Kantar, responsible for leading strategic partnerships with some of its largest global clients.

He has also held senior client and practice management roles in both the United States and UK with Millward Brown.

Alex Hunt, PRS In Vivo CEO, said: “When looking for a managing director for the US, Ian quickly sprang to mind as someone with a strong background in client relationship development at senior level as well as across a large portfolio of solutions.”

Elmer will be based in the company’s headquarters in Teaneck, New Jersey, and will lead the US client development and qualitative teams, reporting to Hunt.