NEWS5 September 2019

PRS In Vivo launches omnichannel tool

Behavioural economics FMCG Mobile News North America Retail

US – Global shopper and consumer insights consultancy PRS in Vivo has launched an omnichannel tool to help marketers to understand more about consumers’ purchase journeys.

The ‘OmniPath’ tool applies a behavioural framework to shopper behaviour, identifying points when behavioural design can be used to develop more effective marketing strategies and influence consumer decisions.

The system can surface insights on opportunities for brands both online and in physical stores, according to the company.

Ruben Nazario, innovation director and project Lead, said: “Identifying consumers’ behaviour and ‘jobs to be done’ along the digital path to purchase unlocks powerful insights that enable marketers to design interventions that drive consumer choice.”