Parent company Aegis integrated MMA into Synovate late last year after the firms had collaborated on projects for two years, with MMA providing independent validation of the marketing activities of Synovate’s clients.

Based out of India, MMA will work alongside the Synovate Business Consulting operations in Delhi and Mumbai. Naresh Priyadarshi (pictured), head of Synovate Business Consulting in India, said: “This move provides a strong advantage to Synovate’s clients by enabling them to make more predictive and therefore more effective business and marketing decisions based upon our wide portfolio of solutions.”