NEWS25 August 2009

Synovate adds to MMA, Business Consulting in Asia Pacific

Asia Pacific People

HONG KONG— Synovate has appointed Erik Hellquist as head of Synovate Business Consulting in Hong Kong and Satoshi Ayukawa as business development manager for the Marketing Management Analytics (MMA) unit in Tokyo.

Hellquist was previously head of market intelligence for door manufacturer Assa Abloy in Sweden and human resources outsourcing firm Tal-os Asia in Hong Kong.

Ayukawa, whose appointment follows the roll-out of the MMA business in Asia Pacific, was formerly a consultant in the marketing analytics field.

Peter Snell, CEO of Synovate Business Consulting, said: “The addition of professionals like Erik and Satoshi will enable Synovate Business Consulting to continue to forge ahead strongly.”