Firs’ range of image and video analysis and face recognition capabilities will be offered alongside Synovate Retail Performance’s data capture and research into shopper behaviour to allow Chinese retailers to monitor business performance.

Retail Performance MD Peter Luff said: “China is a vast country with a rapidly maturing retail market. We are delighted to have partnered with Firs Technologies, who are a well-matched pedigree both in technology and understanding of research.”