NEWS22 September 2009

Synovate hires community panels director

People UK

UK— Synovate has appointed Marc Chester to the newly created role of community panels director.

Chester joins the firm from online panel provider Toluna and previously worked in the business information and financial sectors at D&B, Experian and Barclays.

In his new role, he will be responsible for driving Synovate’s community panels offer in the UK. The service is delivered through a technology partnership with Vision Critical.

Eleanor Thornton-Firkin, group head of technology sector research at Synovate, said: “We are delighted that Marc has joined us. His appointment reflects our commitment to the shift towards ‘listening’ research whereby research agencies are helping clients listen in a more engaging and collaborative way with their consumers.”