Chester joins the firm from online panel provider Toluna and previously worked in the business information and financial sectors at D&B, Experian and Barclays.

In his new role, he will be responsible for driving Synovate’s community panels offer in the UK. The service is delivered through a technology partnership with Vision Critical.

Eleanor Thornton-Firkin, group head of technology sector research at Synovate, said: “We are delighted that Marc has joined us. His appointment reflects our commitment to the shift towards ‘listening’ research whereby research agencies are helping clients listen in a more engaging and collaborative way with their consumers.”