NEWS8 September 2009

Synovate debuts community panels

Asia Pacific New business Trends

HONG KONG— Synovate has gone to market with its community panels offering, which has been developed in partnership with Vision Critical.

The two firms inked a deal earlier in the year for Vision Critical to supply the software, hosting and technology support for custom panels built for Synovate clients.

Maz Amirahmadi (pictured), Synovate’s director of research reinvented, said: “Our community panels platform integrates both qualitative and quantitative research, enabling dynamic reporting and faster turnaround so that insights are available instantly.”