NEWS4 June 2010
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS4 June 2010
US— SymphonyIRI is adding brain and biometric measurement to its BehaviourScan in-market testing service for new products and marketing strategies, through a partnership with neuroscience technology firm EmSense.
Shoppers in SymphonyIRI’s four test markets – Eau Claire, Wisconsin; Grand Junction, Colorado; Pittsfield, Massachusetts; and Cedar Rapids, Iowa – will be kitted out with headsets that monitor brain activity, breathing, heart rate and skin temperature in an effort to gauge people’s cognitive and emotional responses.
Robert Tomei, SymphonyIRI’s president of consumer and shopper insights, said: “By combining the measurement of the emotional and physiological responses of consumers with the actual sales performance of new products, advertising, and in-store conditions, we will provide our clients with a complete understanding of the effectiveness of their new products, marketing and sales campaigns.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Resources Group
Associate Director – Finance / Auto
Up to £55,000 + Benefits
Resources Group
Qualitative Research Manager– London / Hybrid working
Up to £37,000 + Benefits
Resources Group
Quant / Qual Research Manager – Global Communications Agency
circa early / mid £40\'s + Bens
Featured company
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments