NEWS19 September 2012

Symphony Advanced Media names Buchwalter as CEO

North America People

US— Symphony Advanced Media (SAM) has appointed industry veteran Charles Buchwalter as president and CEO. He will oversee day-to-day operations and set strategic initiatives at the San Francisco firm.

Prior to his appointment with SAM, Buchwalter held a range of leadership roles for more than 13 years at Nielsen, most recently as SVP, online campaign ratings, where he led the product’s go-to-market strategy.

In addition to his role at SAM, Buchwalter will advise other companies within parent company Symphony Technology Group’s portfolio.

Romesh Wadhwani, founder, chairman and CEO of Symphony, said: “Charles’s track record in media analytics and consumer insights, deep industry connections and proven organisational and motivational abilities make him the ideal leader to take SymphonyAM to the next level.”