NEWS6 August 2014

SurveyMonkey acquires Fluidware

M&A News North America

US — Online survey platform, SurveyMonkey, has bought Canada-based Fluidware for an undisclosed amount.


The purchase of the online survey and application review tools provider is the first acquisition by SurveyMonkey for two years as it looks to grow in international markets.

Fluidware was established in Ottawa, Canada in 2008 by co-founders and co-CEOs Eli Fathi and Aydin Mirzaee, and owns software solutions FluidSurveys and FluidReview. FluidSurveys is an online tool to create customised surveys, collect data from respondents and analyse results in real-time while FluidReview is a centralised solution to collect, manage and review applications and submissions online, including scholarships, grants, fellowships, calls for proposals and business plan competitions.

“This acquisition will extend our global reach, particularly into the attractive Canadian market where Fluidware is an industry leader,” said Dave Goldberg, SurveyMonkey CEO (pictured). “We will continue to execute on our strategy to attract new customers, access new territories and leverage leading technologies.”

SurveyMonkey will maintain Fluidware’s office and infrastructure in Ottawa.  Fluidware’s customer survey or applicant data will continue to be stored in Canada, and protected by the same Canadian standards that were in place before the transaction.  Fathi and Mirzaee will each have a role in the combined company.