The firm said that the new MicroPanel allows access to a range of proprietary panels or samples built by “high profile organisations” who have partnered with the company.

Survey Analytics said that in all, the MicroPanel service offers access to more than five million “rigorously recruited, pre-screened and deeply profiled” respondents. Available niche panels include health, IT, automotive, beverages and mobile phones, the company said.

Vivek Bhaskaran, Survey Analytics’ president and CEO, said: “We look forward to providing self-service researchers the ability to access niche panels through an automated interface, created and maintained using a unified software platform.”