Bower (pictured) has previously had spells at Research International Qualitatif, Added Value and UK Trade and Investment and will work with key clients such as Unilever in her role at Sundance.

As well as working to strengthen the firm’s activities in China and South East Asia, Sundance said Bower will be “instrumental” in launching its new online research offering.

Daniel Dumoulin, a director at Sundance, said: “Jessica’s deeply curious nature means she is passionate about how consumers engage with the world around them. She was an obvious choice for this role and we’re delighted to welcome her to the Sundance team.”