NEWS14 August 2013

SumAll integrates Google+ into data tool

Data analytics North America

US — Data analytics company SumAll has integrated Google+ pages into its data visualisation tool.

SumAll measures multiple channels including ecommerce platforms, revenue, digital marketing efforts, as well as social efforts and web analytics in one screen and the integration will allow marketers to examine in real-time the impact of Google+’s various corporate and consumer functions on their business.

Companies can add an unlimited number of Google+ pages to the SumAll dashboard to enable them to monitor and compare multiple accounts in one place and the Google+ pages of competitors can be layered into the chart to provide competitor benchmarking.

Dane Atkinson, CEO of SumAll said: “Google+ is an essential social platform for any business and a key integration into our platform. By integrating the Google+ data with SumAll, companies can view the data into the context of their whole business.”