NEWS15 July 2013

Stylus aims to connect brands with consumer trends

News UK

UK — Creative industry research and advisory firm Stylus has launched a service to help brands respond to consumer trends.

The service, which began this month, aims to generate cross-industry innovation through translating emerging consumer trends into tangible advice that will position users’ businesses at the forefront of their industries

Stylus’ CEO Marc Worth said: “Our new methodology exposes changes in consumer behaviour as emerging opportunities. It encourages a cross-pollination of ideas that helps users identify the implications for their businesses.”