NEWS29 June 2012

STV appoints Confirmit to support ScotPulse web project

New business UK

UK—Scottish commercial broadcaster STV is to use Confirmit Horizons as the core platform for its expanding online research panel ScotPulse.

Launched early last year to gather insight about a wide range of topics affecting the people of Scotland, from TV shows to politics, the ScotPulse panel has 10,000 panellists who are invited to take part in a range of online research studies.

STV claims that ScotPulse is the only dedicated online panel for Scotland. Using Confirmit Horizons, STV’s dedicated in-house research team in Glasgow will now be able to manage the entire process, from survey design and deployment through to panel management and reporting and analysis, from one integrated platform.

New members can also register via the portal which will use Confirmit Horizons to create detailed panellist profiles to ensure that members are only invited to take part in relevant surveys, based on demographic data or their interest in the topic in question. Analysis and reporting of key findings will be managed entirely by the ScotPulse research team using the advanced analysis platform, Confirmit Reportal.

Kathleen Wiseman, STV’s Research Manager, explained: “ScotPulse has its finger firmly on the pulse of the Scottish nation. Our panel is robust and engaged, and we have the ability to turn around surveys on topical issues within 24 hours and guarantee a healthy response. It’s a truly unique offering and one that allows us a deeper relationship with our audiences and consumers across the country, which is not only useful for STV but is proving invaluable to the businesses we work with.”