Structured data more valuable than unstructured, say analysts
The research from Clutch, a B2B research firm, revealed that when collecting and analysing business intelligence (BI) data, analysts most often focus on their organisation’s internal data ( 70%), business systems data ( 59%) and structured data ( 58%).
The popularity of these sources is due to their structured nature, the research claims. The information can more easily be put into a database and searched, and is more accessible than unstructured data such as the internet of things (IoT) and social networks data.
Nearly 85% of BI data analytics users surveyed said structured data was more important than unstructured data.
The survey also found that internally generated data (from within an organisation) is of more value to analysts – around 65% of respondents ranked this source of data as more valuable than that collected outside the company.
Findings were based on a survey with 291 respondents who use BI data analytics tools as part of their role. The full report can be found here.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
1 Comment
Adam
6 years ago
Glad to know this kind of interested information about BI data analytic tools, I never thought how important it is until I read your blog.
Like Reply Report