Collins has joined the company from Kantar TNS, where he spent four years, the latter two as research manager for financial services and technology. His experience covers both quantitative and qualitative methodologies, including social media analytics and neuroscience techniques.

The appointment follows the company’s move to larger offices in February.

David Walker, co-founder of Strive Insight, said: “Pat will be an invaluable asset as we continue to grow and provide our clients with actionable direction and support.”