Alice Cappelli, Benjamin Darnell, Sofia Savage and Kulay Labitigan have all joined over the past few months.

Savage (pictured, far right) joins as associate director. She was previously at Decidely (formerly Freshminds) in consultant and senior consultant roles and also spent almost five years at YouGov.

Cappelli (pictured, third right) and Darnell (pictured, far left) join as research managers. Cappelli has more than five years’ experience working in publishing, advertising, tourism and fashion sectors and has both quantitative and qualitative experience. Darnell has worked in analytics and research roles at global media and production agencies.

Labitigan (pictured, second left) is a narrative designer and has extensive design experience.

David Walker, co-founder of Strive Insight said: "We're delighted to welcome Alice, Benjamin and Sofia to our research team. They are already helping Strive deliver great work for great clients – our impressive growth in a little over three years of operation is proof that our clients value the direction and support we give them."