Strella secures $14m investment
Founded by Lydia Hylton and Priya Krishnan, Strella’s AI platform offers AI-moderated interviews.
The platform is aimed at researchers, product managers, marketers and designers. It is used by companies including Amazon and Duolingo.
The Series A funding was led by Bessemer Venture Partners with participation from Decibel Partners, Future Back Ventures by Bain & Company, MVP Ventures and 645 Ventures.
Strella said the funding would allow it to expand its platform to mobile customer research and grow its engineering team, which in turn would allow for new research methodologies.
The company also said it has quadrupled its customer base since it emerged from stealth in October 2024.
Lindsey Li, vice-president at Bessemer Venture Partners, said: "We are especially impressed by the team’s combination of technical depth and commercial expertise, and by Strella’s ability to unite AI with human insight."
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