Stravito launches visual insights tool

Atlas is described as introducing a highly visual way to explore available information, reveal hidden connections between topics and categories, get extra context on keywords, identify trends and build stories around key findings.

The product was developed in response to user feedback requesting an inspiring tool that would help non-research teams across the enterprise more easily identify, connect and integrate relevant market and consumer insights into business decisions.

To use Atlas, individuals begin with a search as broad as a single word, such as ‘sustainability’. Using a word cloud-style interface, Atlas then presents various clickable ‘orbs’ labeled with topics related to the search term, allowing users to progressively narrow the results based on associated topics.

In this way, Atlas helps users to more easily find information for their projects.

Designed to support the creation of an insight narrative, Atlas comes with ready-to-use images for decision-making materials and presentations. Results are presented in a digestible way with key pages, top reports, videos and news links all in one place.

The most relevant quotes and pages are picked up by intelligent algorithms, which means users canread an automated synthesis of key insights.  

The new product release comes as Stravito continues to build its senior leadership team with the appointment of Steffen Bilde as chief product officer.  Bilde previously worked as vice-president of product strategy at customer service platform Dixa, and more recently as chief product officer at fintech business Coinify.

Thor Olof Philogène, chief executive and founder of Stravito, commented: “Now more than ever businesses need to integrate insights into their decision-making process and move closer to their customer. Often with so much research available, companies face information overload challenges and employees at global organisations may not always know what research has been done, and therefore what to look for.

“Atlas has been designed to help any employee, in any team, easily navigate through large amounts of information and discover inspiring research that allows them to build their own insight narratives and make informed business decisions.”